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The Debate Over Data Will Never End

Consumers are worried demands will grow, brands are worried it will be taken away

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Knowing the Difference Between Loyalty and Retention Programs

Smart companies know which ones to use for each situation

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What the Burger King Internet of Things Ad Portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

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Facebook Bot Reboot Intriguing for Businesses

Chatbots may finally be ready for widespread adoption

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Snap, Like Predecessors, Arrives at Self-Service Ads

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Segmentation Still The Best Way to Drive ROI in Ecommerce

Study finds segmentation gap creates haves and have-nots

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Facebook Bot Simplicity Issues Plagues Adoption

The chatbot revolution continues, but poor quality control and confusion of terms weighs heavily on adoption

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How to Be a Customer-Friendly Data Company

Five ways to be customer-first data collectors

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5 Takeaways from Mary Meeker's Iconic Internet Report

Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends

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The Bullish Future of Subscription Models

Why one VC is all-in on direct-to-consumer relationships

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